Marking its presence in the premium segment, Asus today launched its Zenfone Zoom. The company had already announced that the new camera centric device will be launched in India very soon, and today is the day. Asus Zenfone Zoom was launched at a grand event held in Agra, and it seems that Asus is betting a lot on this particular device.
Zenfone Zoom’s Launch Event
Coming to the product details, Asus Zenfone Zoom sports a design language similar to previously announced Asus devices, but with some tweaks. The device features an aluminum unibody frame, and a leather back for a premium feel. The back of the camera has a large ring that houses the camera optics, just like the Nokia Lumia 1020. Asus chose to call it ‘Timeless Design’.
The front of the device is dominated by a large 5.5-inch display with a resolution of 1920 x 1080, and is covered with Corning Gorilla Glass 4 for added protection. The Asus Zenfone Zoom runs the Android 5.1 Lollipop version with Zen UI on top of it. The OS, specifically the camera app, has been optimised to capture the best of the shots with its top of the line camera optics.
Asus Zenfone Zoom’s Leather Back
Under the hood, the Zenfone Zoom runs on a 64-bit quad-core Intel Atom Z3590 processor clocked at 2.5 GHz, and is accompanied by PowerVR G6430 GPU for efficiently handling the graphic intensive processes. The Asus Zenfone Zoom is one of the few devices that come with 4 GB of RAM, giving it ample space for quick multitasking without hiccups. The smartphone features an internal storage of 128 GB, and that can even be expanded up to 128 GB using a microSD card.
The phone is 11.95 mm thick at the thickest point, and weighs about 185 grams. The battery pack in the device holds a capacity of 3000 mAh, with Asus BoostMaster technology for fast charging. The device comes bundled with 18W fast charger that can charge the 3000 mAh battery from 0 to 70% in just 39 minutes. On the connectivity front, the device supports single SIM that is capable of providing 4G LTE connectivity. It also supports Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.0, GPS, and NFC.
This is how ZenFoneZoom looks like from different angles
A photo posted by Yogita Aggarwal (@yogita790) on
Camera Highlights
Coming to the highlight of the device, its powerful camera. The rear camera on the Asus Zenfone Zoom is a 13 MP unit that features Optical Image Stabilisation (OIS), 3x optical zoom, Laser AF, Real Tone flash, and f/2.7-4.8 aperture. This is one of the thinnest smartphones with optical zoom. The laser autofocus helps the camera to lock the focus on the subject within just 0.03 seconds. Moreover, dual-tone flash ensure even and accurate lighting for perfect shots. Asus has also given a physical camera shutter button for a more standalone camera like feel and experience.
Asus Zenfone Zoom’s Camera UI
Photography with #AsusZenfoneZoom
Pics taken with #ZenfoneZoom at #GetUpClose launch event organized by ASUS India
Posted by Dream Techie on Saturday, January 23, 2016
Asus Zenfone Zoom will be available in black and white colour options, and will be priced at Rs. 37,999. You can also get a tripod and Zenflash with the smartphone, and this bundled pack will cost you Rs. 39,999.
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