itel’s collaboration with Pushpa 2 for the upcoming launch of its flagship A80 smartphone in January 2025 is a groundbreaking example of how brands and films can synergize to create impactful marketing campaigns. This partnership takes advantage of Pushpa 2‘s vast Pan-Indian fanbase and its emotional storytelling to enhance the appeal of the A80, setting a new standard for brand-movie collaborations.
The initial results of the collaboration have been impressive, with the first co-branded video attracting over 80,000 views and 9,000 engagements within just two hours of its release. As of now, the campaign has amassed over 2 million views and 200,000+ engagements, demonstrating the virality and massive fan engagement this strategy has generated. This approach of integrating storytelling into marketing is reshaping traditional methods, making the campaign feel more authentic and deeply resonant with the audience.
Arijeet Talapatra, the CEO of itel India, highlighted how this collaboration blends cinema and technology to create a cultural moment, moving beyond a simple product launch to offer an experience. Cherry, the CEO of Mythri Movie Makers, also praised the partnership, emphasizing how the fusion of emotional storytelling from Pushpa 2 and itel’s innovative technology creates an unforgettable experience for the audience.
This collaboration signals a new era for brand marketing, where film franchises can play a pivotal role in shaping the narrative around product launches, offering more immersive and engaging experiences for consumers.